StonksAI TAM
Total Addressable Market and Serviceable addressable market
Who We Serve & Scope
Audience: Self-directed retail investors in North America (U.S., Canada, Mexico) trading U.S.-listed equities & options via regulated brokers.
Also in scope: International users who legally access U.S. brokerage.
Personas: Small Account Challenger and Established Portfolio
Market Size
NA retail investors (non-retirement): ~105–120M.
Active day/swing cohort (≥4 trades/yr): ~35–45M.
Options participants: ~18–25M.
1–3 year global TAM band (U.S. securities traders): ~43–127M users.
How We Reach Them (Path to SAM)
Distribution:
Direct API link: Schwab, E*TRADE, IBKR, Webull, TradeStation, Public (account linking).
Open-via-partner: For closed APIs (e.g., Fidelity, Vanguard, Robinhood, Merrill), embedded account opening with integrated brokers.
AOAR (API-or-Onboard Addressable Retail): de-duplicated ~40–75M unique users.
Attach (willingness to pay): 15–30% ⇒ near-term SAM ~6–22.5Musers.
Out of scope: Crypto-only, futures-only, fully advised/custodied only, paper-trading-only.